Knowledge lacks emotional impact

  • You don’t know what something is like just because you understand it. You have to walk a mile or three in its shoes.
  • But neither does anyone else. That's why you have to transform facts into story, which is a reasonably effective method of conveying meaning, and is also why story is so often bundled with music, which also conveys emotion.
  • So aim for experiencing, rather than knowledge; though it certainly helps.